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Has the Internet lived up to what you've hoped it would be? Are you still relying solely on "hits" to your site to generate activity? Are you advertising your equipment on someone else's web site, right along with equipment from your competitors? Is the web a proactive tool your sales staff can use to their best advantage? If your answers are less than enthusiastic, then you owe it to yourself to add a ForkliftStore.Com link to your web site.

Here's how it works. First, your webmaster sets up a link to your ForkliftStore.Com catalog. You can select a link for "Equipment," which will showcase both new and used products in the same section, or "New Equipment" and/or "Used Equipment," which displays your equipment in separate sections. When visitors access your catalog, they're introduced to the Equipment Locator page. They can search your product inventory using any of four methods - Browse by Category, Basic Search, Advanced Search, or Products Added Since. They also have a fifth option - the Lift Locator section, where they can tell you what they're looking for. The Lift Locator is a great sales lead generator.

Once your visitors locate a piece of equipment, they can produce an attractive, printable color product sheet which eliminates all of the usual web page clutter. Both the web and printable pages feature your logo, address of your location featuring the product, phone numbers, and web & E-Mail addresses. If you're wondering, the ForkliftStore.Com logo never shows up in your catalog. As far as your customers are concerned, the pages they see are part of your own web site.

Your ForkliftStore.Com catalog is easy to manage. Once the initial setup is finished, you can begin uploading your inventory to the database. You have complete control over your content. Add, change or delete product information 24/7 from any location with Internet access - all password protected. And, don't forget, there is no limit to the number of units you can showcase. There are complete, online instructions every step of the way, plus you can call us toll free during our regular business hours.

This is just the beginning. We're working on additional modules (newsletters, safety training, auctions, online quotes, etc.) to add even greater utility to ForkliftStore.Com - all designed to help improve your bottom line.

What you need:

• A good quality digital camera and the means to quickly download photos into your computer system. As noted above, if you don't have a digital camera, we can process your prints or slides for a small fee.
• A staff member to take the lead in making your ForkliftStore.Com catalog work for you.

What you need to provide Industrial Images:

• An electronic version of your logo.
• If you use a specific color in your promotions, we need to know the PMS number of the color (available from your printer if you don't know).
• All the pertinent information about store locations, phone numbers, E-Mail addresses, etc.
• We'll need to communicate with your webmaster or web design company to set up a link to your ForkliftStore.Com catalog.

What you need to decide:

• Module selection - All equipment, new equipment, used equipment, or both new and used equipment.
• Equipment categories - See the Browse by Category section of the sample catalog on our virtual tour for a listing of available categories. You can choose to show all categories, forklifts only (left column), or allied material handling equipment only (right column). If you elect to omit either the forklift or allied product categories, you can add them at any time in the future.

What you need to do now:

• Contact us and begin showcasing your material handling equipment today!

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